Our childhood is a happy holiday, and we all knew bedtime stories are fantastic things when we use to listen from our Grand Parents; these stories have driven us to know mythology, our culture, morality and many more. We use to Mesmerize and fall in love with these stories. In the same way, every business and each brand has a story all these stories driven by Consumer Stories; and these consumers are their experiences after using those products and services. These stories are crucial to make a business decision, and they will act as the source to enhance the digital marketing techniques in the business.
When brands are rebranding their products and services, they will make sure to use these consumer stories as part of their digital marketing Method. We all knew that when Maggie India, Nestle products got massive negative publicity due to the side effects of Maggie and the ingredients are harmful. At that time, Maggie came back with the consumer testimonials by showcasing consumers are welcoming Maggie back to their lives.
Consumer Stories Aligned With The Digital Marketing Strategy:
Consumer-based storytelling will increase by about 32% of increment in sales! Yes! These statistics are accurate, based on the study conducted by MIT. Suppose consumers love the food at a famous 7-star hotel. In that case, there is an option for them to post it on their social media platform by saying “hey I love my food in this famous 7-star hotel”. If this post is the experience, then that hotel can use this as their customer experience on their website, a social media story about navigating the same with their other customers.
These stories are part of digital marketing strategy as they can improve brand awareness; achieve a wider reach, real brand loyalty on the social media pages.
Hold The Advantages Of Consumer Stories:
Track Down Where Are Your Customers:
Businesses should make use of consumer stories; much first business should need to know where their customers’ existing at present. For example, if the consumer stories are going on in the social media platform like Instagram, then the business is trying to pick up those stories on Twitter means its waste of time. That is why knowing the platform is must and should to navigate digital marketing strategies. Tracking down the real need is what makes business sustain in the real world.
Learn From Consumer Suggestions & Construct Strategies:
The significant part of consumer stories is that we can learn our mistake as well as the best things with their review system. Most people share their experience on the right terms with testimonials like videos; if they want to share anything negative, then they will go by rating stars. Business brands should need to mind all these things to make the best use of their suggestions and construct beautiful digital marketing strategy to develop business by adapting consumer needs as a priority.
Best Use of Video Testimonials:
When customers are explaining their views and experiences regarding a brand or product will make a sense in the consumer’s mind. Primarily a video testimonial will drive many B2B and software as a service (SaaS) companies. Consumers become the brand ambassador for the brand, and it will directly impact the sales of the company with the help of consumer stories.
Marketing teams are working hard in generating catchy and engaging contents to build brand loyalty and brand equity in the business world. But consumer stories are more attractive than any marketer in the present. Why because these stories will directly hit the consumer to consumer, and they will become the brand ambassador for our products and services. To get who are posting our brand stories on the internet or social media platforms. The marketing team can help them by giving a hashtag, with the help of hashtag businesses can directly get who are posting stories about their brands, and companies can now post those things in their websites.
How Brands Boosting Consumer Story Telling:
Maggie India product packaging will come up with a line by saying what is your 2 minutes Maggie story? Please write your exciting story, and we are happy to publish that on our advertisement. This strategy will build brands to identify the needs as well as the interest in their products towards consumers. That will impact consumers to tell more about brands, and it will promote and create awareness in the public free of cost.
Summing Up the Story:
An emotional journey of a customer will impact the view on a specific product or service in the society that will act as the medium to create awareness as well as promote other customers to believe in a particular product or service. Businesses must and should adapt the consumer storytelling activity as their digital marketing strategy.